BAILEYS SOUND SCALES 

Our objective was to remind adult drinkers who have forgotten about how much they enjoy the taste of Baileys, with it highly viewed as the iconic Christmas treat over ice, that it is the versatile, flavorful drink that is a great addition to any recipe or very much appreciated on its own. Baileys was trapped in the seasonal and traditional mode of purchase and consumption.

Social data showed that the iconic black bottle of Baileys made it tricky to understand how much liquid was left. Baileys Sound Scales is a mobile experience that allows consumers to know how much is left in the dark thick bottle. Through sound and recipe suggestions, our physical and digital brand interaction unlocked endless enjoyment possibilities with Baileys.

Awards
Silver Lion - 2024 Cannes Lions - Creative Commerce: Mobile-Led
Silver Lion - 2024 Cannes Lions - Audio & Radio: Social Behavior & Cultural Insight
Bronze - 2024 The Drum Awards Festival
Wood Pencil - 2025 D&AD Awards - Digital Marketing